In our business, one of the things we stress to a seller is to detach themselves from the home. From the moment they decide to sell, they have to think of it as a house….not their home. We all know why this is important. They need to be able to de-clutter, remove the personal items, and maybe even change “the look” of their home to something that other people will like. Something that may be a bit confusing, is that while they are busy becoming UNemotional about their house, we are busy preparing it for someone else to get very emotional about.
HUH? Have I lost you?
Take a builder for example. They understand the importance of creating an emotional response in a buyer. Oh, yes they do, or they wouldn’t spend their hard-earned money on Model Homes! But, guess what? That price tag comes with a huge payoff. Don’t believe me? Just go out some afternoon and visit some models. Pick any model, anywhere and I promise….you will have an emotion. Love it or hate it, that home is going to make you FEEL something.
When we are staging, we want that potential buyer to emotionally “live” in that HOME. That house needs to become a HOME. Let’s take a look.Here we have a model home we did for Holiday Builders and it’s a great house. Walking through the home we will visit what will be the little girl’s room, and had this builder not invested in our staging service, this is what their buyers would see:
Is it a great room? Sure, but where is the emotion? It’s just some walls, and that pink? Your client might be thinking, baby girl will love the color, but what in the world would I do in here?
Well….let’s show them!
Now! I can see my little princess sleeping here!
Let’s take a room the family is going to use every single day…
It’s a great space, but walking through it, well, it’s just a room. We need to create a response!

And, one more room for good measure: First, it’s just empty.

And now, full of character. You see, buying a home is hard. It’s stressful and exciting, and scary, and amazing all at once! Give your potential buyer something to be passionate about! Give them something to get excited over! You have a great product! Market well, and showcase with style!
Visit our Facebook albums to see more of this home and many, many others!
Thanks for stopping by!
Kimberly Hartley, Model My Home